Rating: 47/100
Aveda Firming Fluid is another anti aging skin care product in the market today that claims to deliver immediate firming effects on the skin. The key ingredients of this product are botanical enzymes and antioxidants such as Vitamin A and Vitamin E. It also contains Vitamin C that can help hydrate the skin and make it look younger. Indeed, they claim that this product can deliver firming effects, but sad to say, a lot of users are not satisfied with the results. There are many users who can say that the product works well for them. But there are also others who alleged that the product is not as effective in diminishing wrinkles and other signs of aging as it claimed to do. The best thing about Aveda Firming Fluid is that it can really make the skin soft and smooth due to its great hydrating ability.

Price: $32

This is what they claim:
(Taken from Aveda website)

Notice a visible improvement in your skin’s firmness, suppleness and texture with consistent daily use of this lightweight, oil-free fluid.

• Delivers an immediate firming effect
• Re-texturizes the skin’s surface for a smoother appearance
• Naturally-derived antioxidants inhibit free-radical damage
• Enhances hydration of skin
• Wears beautifully under makeup
• For all skin types

Negatives:
- Some users claim that the product is watery.
- The product delivers no effect on some users.
- There are others who have not noticed any firmness in the skin after weeks of use.
- It cannot deliver what it claims.
- The product is costly for what it can do.
- It cannot really diminish wrinkles and other signs of aging.
- Quotes from actual users:

“Didn’t DO anything, saw no results at all, watery”

“I would not recommend it for diminishing wrinkles and improving skin tone.”

Positives:
- The product is not sticky and can absorb fast.
- It cannot irritate the skin.
- It does not cause break outs.
- It can make the skin smooth and soft.
- There are some users who claim that their skin became a little bit firmer.
- It keeps the skin hydrated.
- Quotes from actual users:

“Firms and keeps face hydrated. Lightweight and effective.”

“Didn’t make me break out, Ok for sensitive skin”

“It’s less irritating than many products that contain vitamin C, and has made my skin softer and smoother.”

Guarantee: 30 day money back guarantee (depending on the site that sells the product)

Conclusion: Aveda Firming Fluid can be a good moisturizer. There are many positive feedbacks on its great hydrating and moisturizing effects. But if you are looking for the best anti aging wrinkle cream, we think this is not the right product for you. Although it can make the skin soft and smooth, many users claim that the product doesn’t have any firming effect on the skin. It cannot diminish wrinkles and other signs of aging. This product can be effective for some, but not all, users.

For you to have some product comparison, try to look for other product reviews. You can check the reviews on Crème de la Mer Review or Life Cell Skin Review. Try to look for the best anti aging product for your skin.